Showapp story begins with working many years in fashion and luxury sector. It comes from the verb “to show up”.

The desire to introduce Turkish designers to international markets led Sahra Katoglu to found Showapp in 2014 in Istanbul. Since then, Showapp has grown to manage the wholesale operations of numerous Turkish and international brands in local and foreign markets, with a special focus on the Middle East. 

Through our market knowledge, we connect buyers with the most refined and relevant brands and designers in fashion weeks and sales seasons.


We develop tailor-made strategies to help brands achieve sustainable growth season after season. We guide brands through the entire sales process, from the start of the season, through fair attendance, all the way to order confirmation and export assistance.


We specialize in connecting retailers with the latest fashion and lifestyle brands, and can select collections that best fit the retailer’s needs. We also provide fair assistnce, including arranging market visits, negotiation assistance, and scheduling organisation.


We help fashion fairs achieve visibility and growth through buyer coordination, brand selection, and market orientation.


We guide brands through collection development and creation to best fit the market’s needs.


We bring together experienced visual and creative professionals to conceive outstanding visual materials that help the collections stand out.


By studying each brand’s potential, we help brands approach the right markets with the right products and prices.

Showapp Showroom
Tesvikiye Mah. Akkavak Sok. No:18/5 Nisantasi / Istanbul 34365 / TÜRKİYE
Phone & Fax
+90 212 343 4304
Sales & Support
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